NOKIAN TYRES

Case: NOKIAN TYRES, 2003 – 2007
Client: NOKIAN TYRES
Web: http://www.nokiantyres.ru/

SCOPE OF WORK

Launch ceremonies of the Nokian Tyres factory in Vsevolozhsk

 Groundbreaking ceeremony

 Roofing event

 Grand Opening Ceremony

- Market research

- Annual test drives for car dealers, media and tyre dealers

- Press Office

 Press tours to Finland

 Daily communication with media

- Promotion actions

- Crisis communication

- Social Project Development and communication