John Deere

Case: John Deere, 2005-2007
Client: John Deere
Web: http://www.deere.ru

Promaco was the selected partner for John Deere for the re-branding of Timberjack to John Deere.

John Deere bought Timberjack in 2005. Timberjack was the most widely known and most sold foreign forestry machine make in Russia, with a 30 years history. The actions included advertising in industry media, articles and interview, and promotion actions. The success of the re-branding was estimated through market research through out whole Russia.

John Deere is today the leader in Russia.